Grow your business by defining your Purpose

Did you know customers are 4 X more likely to buy from a purpose-driven brand? That's why it's never been more important to define a compelling purpose for your business. It can create customer loyalty and fuel the growth of your business.
Small Business Growth Chart

What you will Learn

To power the growth of your business through Purpose

  • The Power of Purpose

    Understand how big, successful companies have used Purpose to fuel their growth - so you can apply their secrets to success and create long-term growth for your business.

  • Define your Purpose

    Using the MOD&CO Purpose Blueprint, you will define a Purpose for your business that will make you stand out, compel loyalty from customers and drive your future growth.

  • Delivering on your Purpose

    Guidelines to ensure your Purpose powers everything you do - from your culture and values, your customer experience to the products or services you offer.

Watch Intro Video

"Define your Purpose"

Introduction to the course

Course Curriculum

  • 1

    Course Introduction

  • 3

    Chapter 2 - An Inspiring & Effective Purpose

    • Chapter Two: Ingredients of a Great Purpose

    • Chapter Two: Nike Case Study

    • Chapter Two: More Purpose Driven Brands

    • Chapter Two: Kodak - Putting Profit before Purpose

    • Foundations of Purpose Quiz

  • 4

    Chapter 3 - Building Blocks of Purpose

    • Chapter Three: The Purpose Blueprint Explained

    • Chapter Three: Kmart Example

  • 5

    Chapter 4 - Defining your Purpose

    • Chapter Four: Your Purpose 'Building Blocks'

    • Chapter Four: 'Your DNA'

    • Chapter Four: 'Where you win'

    • Chapter Four: 'Where you win' Worksheet

    • Chapter Four: 'Why you matter'

    • Chapter Four: 'Why you matter' Worksheet

    • Chapter Four: 'Your challenger stance'

    • Chapter Four: 'Your challenger stance' Worksheet

    • Chapter Four: Your Purpose Blueprint

    • Chapter Four: Blank Purpose Blueprint Template

  • 6

    Chapter 5 - Your Purpose Statement & Manifesto

    • Chapter Five: Brand Purpose Statement

    • Chapter Five: Brand Manifesto Overview

    • Chapter Five: Tips for writing your Brand Manifesto

    • Chapter Five: Small Business Examples

  • 7

    Chapter 6 - Bringing your Purpose to Life

    • Chapter Six: An 'Inside-Out' Purpose Delivery Model

    • Milty&Monty Purpose Documents

    • Joe's Fitness Purpose Documents

  • 8

    Course Completion

    • Course Completed

  • 9

    Exit Survey

    • Exit Survey

Megan O'Donnell

Course Creator & Purpose Consultant

Megan has over 20 years experience developing unique and compelling Purpose positioning and brand strategies for some of the world’s leading brands. Megan has had the privilege of working with a wide range of businesses including Qantas, Toyota, Sony, Red Bull, Kmart, Google, P&G, Cadbury and Lion Nathan amongst many others. Megan’s experience ranges from large purpose-driven rebrands of businesses, helping start-ups secure investment to helping businesses be purpose-driven in how they innovate and develop new products and services. Megan has distilled all of her experience into her Purpose Blueprint tool which is now available via this 'Define your Purpose' course.

Course Includes

Exclusive access to the MOD&CO Purpose Blueprint to create loyal customers, stand out from competitors and drive sustainable growth and profit for your business.


Great little Course!

Jacqui, ENJOpreneur

Lots of great examples, easy to follow and understand explanations. Great little course.

Highly Recommend

Kelly Slessor, CEO Shop You

To anyone thinking of it, I highly recommend this course!

It's Fantastic

Melissa, Microsoft Marketing Manager

I think all businesses big and small can learn something about clarity of their purpose. Wonderfully produced too!

Love your work!

Marc, SME Financial Services Executive

A fantastic initiative and something much needed in the SME space. Love your work!

Driving our Future Growth

Michael, Director AUS Holdings Group

The MOD&CO Purpose Blueprint has been a great strategic tool for helping us drive the future direction and growth of our business.

We support B1G1

Every student makes a difference

We our proud to support Business for Good. For every student that enrols in the 'Define you Purpose' course we provide One Month of financial support for Social Entrepreneurs via UNLTD INDIA.


  • Is this course suitable for a Small Business?

    Yes! The course uses insights from successful global businesses and then helps you to apply them for your business. There are also small business examples throughout the course to help guide you through the process.

  • How long does it typically take to complete the course?

    The course has been designed to take around 10 hours in total to complete or roughly over a two week period for a busy business owner or manager.

  • Is there a time limit for completing the course?

    No, this course is designed to help your business grow so there is no time limit on it, to ensure you can focus on your business (and life) when you need to, enabling you to complete the course at your own pace.

  • Can I access support throughout the course?

    Yes support is available by contacting the course creator and via our discussion forums where course participants can post questions and have discussions with our Purpose Academy community, including regular Q&A with our course creator.

Got Questions?

If you require any additional information please get in contact with me at